…is not a truck, as Ted Stevens would have you believe.

One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make a web or tech startup viable. Some of the greatest misconceptions come back to the “If you build it, they will come” attitude that some entrepreneurs take with their product our service. Read more

How’s that for a bleeding lead?

Yesterday and today I attended two luncheons from the Indianapolis chapters of the American Marketing Assocation (AMA) and the Public Relations Society of America (PRSA). Sounds boring, but I geek on marketing, media and how everyone else is reacting to the supposedly doomsday circumstances of now. Read more