Archive | June, 2009

A Unique Selling Proposition – the folks @betweeted_com have monetized Twitter.

One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make [...]

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Marketing in a Recession and the Death of Newspapers

How’s that for a bleeding lead?

Yesterday and today I attended two luncheons from the Indianapolis chapters of the American Marketing Assocation (AMA) and the Public Relations Society of America (PRSA). Sounds boring, but I geek on marketing, media and how everyone else is reacting to the supposedly doomsday circumstances of now.

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