Author Archive

A new monster called Google

Each month I get delivery of the Search Engine News; an industry rag by Planet Ocean which goes over most everything a marketing professional would need to know about how the search engines are changing. While most monthly reads are mundane ones, recent developments around changes with regard to Caffeine, Local Search and Google Buzz have lots of people concerned about some of the new changes Google is implementing. Read more

Sending a clear message to the engines

If you have attended any number of networking events, you are more than likely familiar with the conflicted attendee who hands you four business cards. For the sake of reference, let’s call him Bob. After any event, as you sort through a small stack of business cards, you ask yourself why Bob sells real estate, perfume, cell phones and vitamins. Read more

How Apple botched the #iPad announcement

When I found an Apple product in my pocket last year, I was pleasantly surprised on a lot of fronts. I felt like I belonged to a new community. Better yet, I had a fantastic new device, the least important function of which was to make phone calls. (Funny, that) Read more

Microsoft Exchange in the cloud? I was skeptical too.

I’ve never thought of Microsoft as an innovator in whatever market space they enter. That could simply be my groundling, mainstream view of the company, as it seems to be shared by the Googlites and iPhone bandits of the world, an ever growing group of what used to be 20-something ruffians. Read more

What does SEO have to do with Indianapolis big business?

Swiss company with Indianapolis operations considers pullout

The Indianapolis operation of Roche Diagnostics Corp has likely seen healthier times. Despite unfettered growth internationally, where Roche has outpaced its competitors, its American operations have been troubled by diminished market share in diabetes related products. Read more

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