Author Archive

A Unique Selling Proposition – the folks @betweeted_com have monetized Twitter.

June 19, 2009

One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make [...]

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Posted in Entrepreneurship, Marketing and Sales, Technology | No Comments »

Marketing in a Recession and the Death of Newspapers

June 10, 2009

How’s that for a bleeding lead?

Yesterday and today I attended two luncheons from the Indianapolis chapters of the American Marketing Assocation (AMA) and the Public Relations Society of America (PRSA). Sounds boring, but I geek on marketing, media and how everyone else is reacting to the supposedly doomsday circumstances of now.

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What do you actually sell?

May 27, 2009

Recently I have been educated to the notion of the Unique Selling Proposition, (or USP) which is another of many important business concepts that I didn’t learn during my undergrad at a business school (hrmm). I have to give credit to CJ McClanahan at Reach More Strategies for bringing it to my attention. I recently [...]

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What I have yet to learn about teamwork (#kcsw)

April 25, 2009

I find myself blogging about Startup Weekend…again. This time it’s Kansas City Startup Weekend, which by all accounts looks to be a fantastic event, much like any other Startup Weekend I’ve attended to date.
What does not cease to amaze me is the difficulty of getting over the initial hump of forming a cohesive team in [...]

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“How’s that going for you?” – Words that can Kill.

April 14, 2009

Words that kill? Hardly. Words that kill ambition, drive, and clarity toward critical goals? I think so.

Posted in Personal Development | No Comments »