…is not a truck, as Ted Stevens would have you believe.

Each month I get delivery of the Search Engine News; an industry rag by Planet Ocean which goes over most everything a marketing professional would need to know about how the search engines are changing. While most monthly reads are mundane ones, recent developments around changes with regard to Caffeine, Local Search and Google Buzz have lots of people concerned about some of the new changes Google is implementing. Read more

When I found an Apple product in my pocket last year, I was pleasantly surprised on a lot of fronts. I felt like I belonged to a new community. Better yet, I had a fantastic new device, the least important function of which was to make phone calls. (Funny, that) Read more

Swiss company with Indianapolis operations considers pullout

The Indianapolis operation of Roche Diagnostics Corp has likely seen healthier times. Despite unfettered growth internationally, where Roche has outpaced its competitors, its American operations have been troubled by diminished market share in diabetes related products. Read more

One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make a web or tech startup viable. Some of the greatest misconceptions come back to the “If you build it, they will come” attitude that some entrepreneurs take with their product our service. Read more

How’s that for a bleeding lead?

Yesterday and today I attended two luncheons from the Indianapolis chapters of the American Marketing Assocation (AMA) and the Public Relations Society of America (PRSA). Sounds boring, but I geek on marketing, media and how everyone else is reacting to the supposedly doomsday circumstances of now. Read more