Andrew Gouty

Going on three years ago Josh Mitchell pitched me on the idea of ‘Pivots’ – a professional wingman or wingwoman – I’m pretty sure the title is gender specific to female, and doubly sure that the Urban Dictionary could clear up my confusion, should I want to verify my memory’s guesswork. I honestly didn’t give [...]

Over the last few weeks I’ve started to see ads crop up for a service called Straight Talk. The one that initially grabbed my attention was that of a woman getting caught up in the background of an elderly couple’s photo moment, then mistaking them for paparazzi and shredding the film roll out of the [...]

As much I want to believe that most marketers understand the topic of the long tail as it applies to search marketing, I shudder at the thought that they had recently read through the entirety of Chris Anderson’s book. Hailed as much as a new way of thinking about business, it came across to me [...]

Last week a new acquaintance was nice enough to buy me lunch in exchange for my thoughts on his web site where SEO was concerned. The site in question was for a seasonable business, marked by several distinct services throughout the year, one being more popular than the other during its own season. The site [...]

I’m a frequent visitor at SEO Moz and use their tools almost daily, so when they posted their affiliate program online, I was quick to apply. If you’re unfamiliar with their tools, head over to SEOMoz.org and take a look (yes that’s my affiliate link). This post is set to do little else than give [...]