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Empowered support teams, and how awesome they can be

Everyone has nightmare customer service stories, and examples of “thiscompanysucks.com” dot the blogosphere with examples of mismanaged customer support. Recently I was greeted with the alternate, a customer support case where they absolutely exceeded my expectations, and I wanted to take the time to acknowledge them publicly for it.

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Link source for the masses (SEO)

Not often do I stumble across directories that carry the most weight based on a backlink analysis, but I found one that merits some attention: Free Web Directory – Free reciprocal web directory, a human edited and SEO Friendly General Web Directory with Fast Approval from the staff so you dont have to wait weeks [...]

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Calculating ROI in Organic Search

In the hay days of easy Search Engine Optimization (SEO), and generally whenever you talk to an internet marketing salesman, the general notion you are meant to walk away with is that SEO is good for everyone, and it’s the best silver bullet since e-mail newsletters. Sadly however, it’s just like every other form of [...]

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Competition in Organic SEO, and why it matters

Upon trying to come up with a brand name for the firm that eventually became Deep Ripples, I kept coming back to the name Olympic SEO, solely because of the relevant reference to how competitive the SEO field can be on specific occasions. In an effort to keep the tech specs of the practice in [...]

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A new monster called Google

Each month I get delivery of the Search Engine News; an industry rag by Planet Ocean which goes over most everything a marketing professional would need to know about how the search engines are changing. While most monthly reads are mundane ones, recent developments around changes with regard to Caffeine, Local Search and Google Buzz [...]

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