Andrew Gouty

When I found an Apple product in my pocket last year, I was pleasantly surprised on a lot of fronts. I felt like I belonged to a new community. Better yet, I had a fantastic new device, the least important function of which was to make phone calls. (Funny, that)

Swiss company with Indianapolis operations considers pullout The Indianapolis operation of Roche Diagnostics Corp has likely seen healthier times. Despite unfettered growth internationally, where Roche has outpaced its competitors, its American operations have been troubled by diminished market share in diabetes related products.

One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make [...]

How’s that for a bleeding lead?

Yesterday and today I attended two luncheons from the Indianapolis chapters of the American Marketing Assocation (AMA) and the Public Relations Society of America (PRSA). Sounds boring, but I geek on marketing, media and how everyone else is reacting to the supposedly doomsday circumstances of now.

Recently I have been educated to the notion of the Unique Selling Proposition, (or USP) which is another of many important business concepts that I didn’t learn during my undergrad at a business school (hrmm). I have to give credit to CJ McClanahan at Reach More Strategies for bringing it to my attention. I recently [...]