Andrew Gouty

Last weekend I slipped up.Not in any meaningful, life-changing way, but after a conversation takes hold of a sticky subject that you don’t like, it can be hard to reel things back in. The subject this past Saturday was the nebulous nature of my career. It doesn’t help that I just performed my now-seemingly-habitual winter relocation to [...]

Earlier today I had the pleasure of guesting on ‘More Than a Few Words’ – a Podcast program put on by Roundpeg – a small business marketing company in Indianapolis. We spent a half hour on the current state of SEO, some tactics and theory – head on over there and check it out. I [...]

My how time flies. Seeing as how its been months since I’ve said anything meaningful, I suppose I should account. Recently I’ve started an online marketing firm, Rella SEO. As you might guess, we focus on search engine optimization services of the organic variety.

As much I want to believe that most marketers understand the topic of the long tail as it applies to search marketing, I shudder at the thought that they had recently read through the entirety of Chris Anderson’s book. Hailed as much as a new way of thinking about business, it came across to me [...]

Last week a new acquaintance was nice enough to buy me lunch in exchange for my thoughts on his web site where SEO was concerned. The site in question was for a seasonable business, marked by several distinct services throughout the year, one being more popular than the other during its own season. The site [...]