Andrew Gouty

My how time flies. Seeing as how its been months since I’ve said anything meaningful, I suppose I should account. Recently I’ve started an online marketing firm, Rella SEO. As you might guess, we focus on search engine optimization services of the organic variety.

As much I want to believe that most marketers understand the topic of the long tail as it applies to search marketing, I shudder at the thought that they had recently read through the entirety of Chris Anderson’s book. Hailed as much as a new way of thinking about business, it came across to me [...]

Last week a new acquaintance was nice enough to buy me lunch in exchange for my thoughts on his web site where SEO was concerned. The site in question was for a seasonable business, marked by several distinct services throughout the year, one being more popular than the other during its own season. The site [...]

I’m a frequent visitor at SEO Moz and use their tools almost daily, so when they posted their affiliate program online, I was quick to apply. If you’re unfamiliar with their tools, head over to SEOMoz.org and take a look (yes that’s my affiliate link). This post is set to do little else than give [...]

This week Rand Fishkin over at SEO Moz wrote a pretty detailed post about the weight associated with an exact match domain, that is a domain that matches verbatim your keyword search in it’s name. i.e. searching “Andrew Gouty” the exact match domain is andrewgouty.com. There’s some debate as to how much weight the exact [...]