Challenge the timeline needed to start a business

Recently I went through not one but two renditions of Startup Weekend and its methodology for attempting to create viable businesses within a 48 hour period. Fun stuff.

Some people would negatively comment that this is the cracked-out, speed-induced method for starting a business, but I’ve seen too many good ideas come to fruition and several now-stable businesses formed out of the process. Doubters beware.

Now on the drive back to Indianapolis from the Triangle Startup Weekend in Raleigh, NC, an ensuing discussion was started about how we could challenge each other further within even more limited timelines to accomplish similar feats when it comes to starting a business. Instead of 48 hours, why not 10, or even 5?

As the doubters and naysayers now gather, consider this – any task will swell in importance and perceived difficulty as the allotted time for it also increases (thanks to Tim Harris on this one). The impending doom of any deadline can be just as easily applied to an arbitrary deadline. So instead of postponing critical actions for the sake of making them more complex than they are, make the timeline for your new business, new sale, new house/car, (new anything) – unrealistic to the point of compressing the most critical tasks into completion.

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