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If you haven't been here before, this is my online home, whether I gather my thoughts about, marketing, technology, SEO, and things related to Boulder, CO.
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One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make a web or tech startup viable. Some of the greatest misconceptions come back to the “If you build it, they will come” attitude that some entrepreneurs take with their product our service. Read the rest of A Unique Selling Proposition – the folks @betweeted_com have monetized Twitter. »
How’s that for a bleeding lead?
Yesterday and today I attended two luncheons from the Indianapolis chapters of the American Marketing Assocation (AMA) and the Public Relations Society of America (PRSA). Sounds boring, but I geek on marketing, media and how everyone else is reacting to the supposedly doomsday circumstances of now. Read the rest of Marketing in a Recession and the Death of Newspapers »
Recently I have been educated to the notion of the Unique Selling Proposition, (or USP) which is another of many important business concepts that I didn’t learn during my undergrad at a business school (hrmm). I have to give credit to CJ McClanahan at Reach More Strategies for bringing it to my attention. I recently went through his Reach Class and was enlightened to just how simple it can be to portray value to your customers and business contacts. Read the rest of What do you actually sell? »
Marketing and Sales by .
I find myself blogging about Startup Weekend…again. This time it’s Kansas City Startup Weekend, which by all accounts looks to be a fantastic event, much like any other Startup Weekend I’ve attended to date.
What does not cease to amaze me is the difficulty of getting over the initial hump of forming a cohesive team in such a short period of time. I now firmly believe that’s where Start ups from any weekend will either succeed or fail. Read the rest of What I have yet to learn about teamwork (#kcsw) »
I’m curious to consider how many times readers have been asked this question in the past week, specifically in regard to their professional career. The overuse of the question “How’s that going for you?” has repeated itself (a lot!) in it’s own sarcastic fashion. I’ve noticed in in TV shows, movies, but even more dangerously in everyday conversation. Especially in an economic downturn, commentary that focuses energy on a sarcastic or negative aspect of personal or professional growth can be deadly. Read the rest of “How’s that going for you?” – Words that can Kill. »