Tag Archives: Social Media

The self-contained case study (It’s not about you)

Lately I’ve been having lots of conversations about why I’m involved at all in social media. In some cases it’s a conversation where I’m forced to defend the merits of social media. Nearly one in every five of these conversations comes under the impression that everyone else uses uses the internet, e-mail, blogging, Twitter, Linked [...]

Read More

A Unique Selling Proposition – the folks @betweeted_com have monetized Twitter.

One of the strongest arguments against social media startups is the inability to monetize. Last night I listened to a great presentation from the guys at Sproutbox as they explained why they’re just not into a variety of startup companies. The reasons they give are a variety of misconceptions about what is going to make [...]

Read More